CTR Calculator
Get instant organic CTR & Traffic Potential estimation!
Results for CTR calculation
CTR is estimated from large industry studies and adjusted based on your ranking position and AI Overview presence. Real-world results may vary.
What is a Click-Through Rate Calculator?
Our Traffic Potential Calculator is a free tool designed to help you estimate realistic organic traffic for your keywords. Unlike traditional keyword research tools that only show search volume, this calculator factors in:
- Monthly search volume
- Your ranking position (or target position)
- The presence of Google AI Overviews
- Position-specific click-through rates (CTRs)
This gives you a much more accurate picture of how many actual clicks you can expect, rather than just how many people are searching.
How to Use the Calculator
-
Enter Your Keyword Volume
Input the monthly search volume for your target keyword (from tools like Google Keyword Planner, Semrush, Ahrefs, etc.). -
Does an AI Overview Appear?
Select “Yes” or “No” to indicate whether Google displays an AI Overview for this query. -
Select Your Ranking Position
Choose your current or target ranking (1–10) to see the estimated CTR and traffic.
Understanding Your Results
- Estimated Monthly Clicks: The number of organic visits you can realistically expect.
- Organic Click-Through Rate (CTR): The percentage of searchers likely to click on your result at the specified position.
The calculator automatically adjusts CTR based on whether an AI Overview is present, as these features significantly impact organic click behaviour.
