How a Shopify SEO Expert Will Grow Organic Traffic
Let’s be honest – while paid campaigns are great, nothing is better than organic traffic.
It’s free, consistent, and ever-growing!
That’s why you need to focus on SEO to get your Shopify store noticed by your targeted audience. This is where a Shopify SEO expert will come in.
In this blog, we will discuss the role of a Shopify SEO expert in bringing valued traffic to your e-commerce store. Let’s get started.
Table of Contents
Role of Shopify SEO Expert to Grow Organic Traffic
Here are the ways a Shopify SEO expert can help you grow organic traffic –
1. Comprehensive Keyword Research
To provide a strong basis for increasing organic traffic, a Shopify SEO specialist will do extensive keyword research. The main point of the research is to find out what keywords potential customers use to look for products on Shopify.
An SEO specialist finds high-volume, long-tail keywords to easily include in product descriptions, titles, and blog content using cutting-edge tools including Google Keyword Planner, Ahrefs, and SEMrush.
Long-tail keywords, those with three or more words, especially are quite important. Long-tail keywords are 2.5 times more likely to convert compared to generic terms, as users searching these terms are often closer to making a purchase.
2. Optimizing Store Structure
A well-organized Shopify store guarantees that search engines can effectively scan and index every page in addition to making user navigation easier.
A Shopify SEO specialist will maximize the structure of the store to improve search engine exposure as well as user experience.
Experts sometimes follow a “three-click rule,” which says that any product should be available three clicks from the site.
Adding group and subcategory pages to a hierarchical structure also helps find keywords that are relevant and improves internal linking.
A Shopify site offering products for the outdoors might, for example, employ top-level categories like “Camping Equipment” and subcategories including “Tents,” “Sleeping Bags,” and “Cooking Gear.”
Every one of these pages would aim for particular keywords, therefore improving the site’s relevancy for both general and specialized search phrases.
3. On-Page SEO Enhancements
Using on-page SEO techniques, a Shopify SEO consultant will optimize specific pages for better search engine results page ranks.
There are several important elements in this process, each vital for improving visibility and drawing natural traffic.
Title Tags and Meta Descriptions
Including targeted keywords in well-crafted title tags and meta descriptions will dramatically increase click-through rates (CTR).
For a certain search intent, a Shopify SEO specialist may choose a more specialized title like “Lightweight Running Shoes for Marathon Training | Free Shipping” instead of a generic term like “running shoes.”
Content Optimization
Excellent, keyword-optimized material helps to satisfy user intent, therefore enhancing search results and interaction.
A specialist guarantees that product descriptions flourish in relevant search terms in addition to being thorough and instructive.
For a camera, a well-optimized product description might say, “mirrorless camera with 4K video” or “lightweight DSLR for beginners,” therefore improving its chances of ranking for those terms.
Image Optimization
On-page SEO depends heavily on images. Including informative alt text for photos not only increases accessibility but also offers another chance for related keyword ranking.
As an example, “durable waterproof hiking boots” as alt text can help a product page rank for terms that people may use to look for that type of product.
4. Technical SEO Best Practices
Following technical SEO best practices can help a Shopify SEO specialist make sure the site is search engine friendly, which guarantees user access and efficiency.
Technical SEO consists of numerous important components used to enhance search visibility and site performance.
Site Speed
Site speed is a crucial ranking factor, with studies showing that a one-second delay in page load time can lead to a 7% reduction in conversions.
By compressing pictures, minifying code, and using browser caching, Shopify SEO specialists help lower load times.
According to Google, pages that load in under three seconds have a 32% lower bounce rate than slower-loading pages, making speed optimization vital for retaining visitors and improving search rankings.
Mobile Optimization
With over 70% of e-commerce traffic coming from mobile devices, mobile optimization is essential.
Not only does a mobile-friendly site make the experience better for users, but it also works with Google’s mobile-first crawling, which ranks and indexes sites based on their mobile versions first.
An SEO specialist familiar with Shopify guarantees that the store’s design is responsive—that is, it instantly changes to match any screen size, therefore enhancing usability and lowering bounce rates for mobile visitors.
Structured Data
Rich snippets and structured data markup help search results include more information including product ratings, pricing, and availability.
Structured data is used by Shopify SEO professionals to raise a store’s search engine result visibility, therefore improving the attractiveness of listings to consumers.
A product listing with a five-star rating and price in search results, for instance, may draw more clicks than a basic listing.
5. Content Marketing Strategy
To get more traffic and improve the online presence of the store, a Shopify SEO professional will create a whole content marketing plan.
The professional establishes the brand as a reliable authority by producing worthwhile material including blog entries, guides, and videos on the products of the store, thereby drawing in possible clients to the website.
Blog Posts and Guides
Publishing high-quality blog posts and guides relevant to the products can significantly improve search visibility.
Research from HubSpot shows that companies that publish at least 16 blog posts per month receive 3.5 times more traffic than those that publish four or fewer.
A Shopify business selling fitness equipment, for instance, might produce blog entries on “Home Workout Tips” or “Benefits of Resistance Bands,” appealing to its target market and including pertinent keywords to rank in search engines.
Video Content
Another effective option is video material since it grabs users’ interest and involvement. Including a video on a landing page might greatly raise conversion rates.
For example, a Shopify SEO expert could help you make videos that show off product features or show you how to use the product. These videos can then be shared on sites like YouTube and placed on product pages to keep people interested for longer.
Google’s video results also show this kind of material, therefore raising the visibility of the store.
Backlinks and Domain Authority
Natural promotion of backlinks from other sites—which are necessary for domain authority—comes from valuable content.
A Shopify SEO specialist builds the store’s SEO foundation and increases its authority in Google’s view by creating material other sites want to link to—such as how-to manuals, research-based articles, or infographics.
6. Building Backlinks
A Shopify SEO expert will implement strategic link-building methods to increase the site’s authority and improve its ranking potential.
Building high-quality backlinks is essential for enhancing a store’s domain authority, as search engines view these links as endorsements from reputable sources.
Guest Blogging
Writing guest posts for authoritative sites within the store’s niche is a powerful way to earn backlinks.
By contributing valuable content to these sites, a Shopify SEO expert can secure links back to the store, increasing its authority.
For instance, a Shopify store selling eco-friendly products might guest blog on sustainability-focused websites, adding credibility and driving traffic from a relevant audience.
PR Campaigns
Creating newsworthy material that draws media coverage can result in premium backlinks.
To create excitement, a Shopify SEO specialist could produce press releases or original material such as a research study or a limited-edition product introduction.
This strategy can attract coverage from industry publications, news outlets, and bloggers, resulting in valuable backlinks.
Skyscraper Technique
The skyscraper technique is spotting popular material from competitors and then producing an even more complete, better version.
A Shopify SEO specialist can approach websites that previously linked to the original content and inspire them to link to this upgraded version by providing further insights, revised facts, or increased imagery.
7. Monitoring Performance
Closely observing SEO performance will help a Shopify SEO specialist make sure that optimization plans produce the desired outcomes.
Using technologies like Google Analytics and Google Search Console, the professional tracks key indicators to find effective strategies and areas for development, thereby guaranteeing the store stays competitive in search results.
Keyword Rankings
Evaluating SEO efficiency largely relies on keeping an eye on keyword rankings. Regularly evaluating the store’s rank for targeted keywords, a Shopify SEO specialist adjusts content and techniques as needed.
For instance, if rankings for a high-priority keyword drop, the expert might update product pages or blog content to improve relevance.
Nearly 97% of pages receive no organic traffic from Google, largely due to poor keyword optimization. Regular tracking helps prevent this by keeping keywords aligned with search trends.
Traffic Sources
Whether via organic search, direct traffic, referrals, or social media, Google Analytics offers information on the sources of store visitors.
Knowing traffic sources helps the professional to choose which channels cause the greatest conversions and modify their approach.
Organic search accounts for 53% of all site traffic, making it crucial to optimize this source for e-commerce success.
User Engagement Metrics
Pages per session, average session length, and bounce rate all help to expose how users interact with the site. If the bounce rate is high, the expert might look into problems like content that isn’t relevant or pages that take too long to load.
A Shopify SEO expert also assesses the impact of content and product descriptions on engagement, optimizing pages to keep users on the site longer, which can positively influence rankings.
