One of the most effective and visually appealing SEO methods is infographic link building. Infographics combine eye-catching design with informative content, making them perfect for attracting backlinks from other websites.
Infographics engage readers by leveraging the power of visuals and data. They also increase the likelihood of your content being shared across the web.
In this comprehensive guide, we’ll explore the concept of infographic link building and how you can implement this technique.
Whether you’re a beginner or an experienced marketer, infographic link building is an accessible and highly effective strategy. Let’s dive into how this approach works and why it’s so beneficial.
Table of Contents
What Is Infographic Link Building?
Infographic link building is a strategy for creating informative, visually engaging infographics. These visual elements encourage other websites to link back to your content.
The goal is to provide valuable information in a concise, visual format that is easy for users to digest and share. When other websites use your infographic, they often link back to your site.
This process provides you with valuable backlinks that help improve your site’s authority and search engine ranking.
Unlike traditional blog posts or articles, infographics present data using visual elements like-
- Charts
- Graphs and,
- Illustrations,
-making complex information more accessible.
They are particularly useful for topics that are data-heavy or require step-by-step explanations.
By turning this content into a graphic, you’re offering users an alternative way to understand the information. Additionally, you are making it shareable and more likely to go viral.
Infographic link building typically involves several steps-
- First, you create a high-quality infographic based on a relevant, data-driven topic.
- Next, you promote the infographic by contacting websites and influencers who might find it valuable for their audience.
- These outreach efforts can lead to other websites publishing your infographic and linking back to your original content.
Infographic link building is an effective tool for SEO because it combines the power of visual content with the authority-building benefits of backlinks.
It’s a win-win situation—your audience gains valuable insights, and you gain high-quality links to boost your rankings.
Benefits of Infographic Link Building
Infographic link building offers a host of benefits, making it appealing to marketers and SEO professionals alike.
Below, we’ll dive into some of the most significant advantages of using infographics for link building-
Increased Organic Traffic
One of the primary reasons infographic link building is so effective is its ability to generate organic traffic.
Infographics are visually engaging. So, they are more likely to be shared across social media, blogs, and other platforms.
When people share your infographic, they increase exposure for your brand and often link back to your site, bringing in more organic traffic.
With the right strategy, infographics can significantly increase traffic. Your website can reach a wider audience this way.
Enhanced Brand Awareness and Credibility
Creating high-quality, valuable infographics allows you to position yourself as a thought leader or expert in your niche. Infographics often contain statistics, case studies, or research that can build your credibility.
Meanwhile, they also showcase your knowledge and authority on the topic. As other websites use your infographic and link to your site, your brand gains exposure and credibility.
This additional trust and reliance helps you establish a more substantial online presence.
Higher Engagement and Shareability
Unlike text-based content, infographics are more visually appealing and easier to digest. This visual nature makes them more shareable on social media platforms like Pinterest, Twitter, and LinkedIn.
Users are likelier to engage with visually appealing content, increasing the chances that others will share your infographic.
The more your infographic is shared, the more backlinks you’ll receive. It will lead to a positive cycle of increased engagement and higher SEO rankings.
Easy to Digest and Understand
Infographics are an excellent way to simplify complex or data-heavy information. They present facts and figures in an easy-to-understand visual format.
Thus, they make information more digestible for your audience.
This is particularly important for topics challenging to explain in text alone, such as detailed processes, comparisons, or statistics.
The more understandable your infographic is, the more likely it is to be shared.
Potential for Viral Content
The visually striking and often humorous or creative nature of infographics gives them viral potential.
With the right topic and promotion, infographics can spread quickly across the web. This can drive heavy traffic to your site and attract valuable backlinks.
Infographics that go viral can provide long-term SEO benefits as they continue to generate traffic and backlinks long after being published.
Long-Term Benefits for SEO
Infographic link building doesn’t just provide short-term gains—it can also benefit your SEO efforts over the long term.
High-quality infographics can continue attracting backlinks for months or even years after publication. This ongoing flow of backlinks is somewhat similar to passive earning.
Additionally, because infographics are evergreen, they remain valuable assets in your content marketing strategy.
Do keep in mind that you may need to update the statistics or information on your infographics over time. While infographics attract people, outdated ones also deter them.
Types of Infographics
Infographics come in various types, each serving a distinct purpose and designed to present information in a visually appealing way.
Choosing the right type of infographic for your content is essential. It can maximize their effectiveness in attracting backlinks and engaging your audience.
Below are some of the most popular types of infographics and how they can be used for link building-
Statistical Infographics
Statistical infographics focus on presenting data and statistics visually compellingly. They are ideal for showcasing trends, research findings, or data-driven insights.
Here, you transform complex datasets into easy-to-understand visuals. Thus, you increase the likelihood of your infographic being shared, which can lead to valuable backlinks.
These infographics are particularly effective for industries that value data-driven content. Some examples are finance, health, and technology.
Informational Infographics
Informational infographics aim to educate and provide valuable knowledge to the audience. These are perfect for explaining concepts, providing tips, or offering step-by-step guides.
They often combine text with images or icons to break down complex information into digestible pieces.
These types of infographics work well for instructional content. They are likely to be shared by websites looking to provide valuable resources to their readers.
Process Infographics
Process infographics illustrate how something works or how to achieve a particular goal. These are ideal for step-by-step guides, workflows, or task instructions.
By using arrows, numbers, and flowcharts, process infographics help users understand sequential information in a simple way.
This type of infographic is valuable for niches such as education, DIY, and software tutorials. Moreover, it can encourage backlinks from sites offering similar guides or tutorials.
Comparison Infographics
Comparison infographics visually display the differences or similarities between two or more items, concepts, or products.
These infographics are useful when highlighting the pros and cons of different options or comparing features.
They are particularly effective in niches like e-commerce, technology, and product reviews, allowing users to evaluate their choices easily.
Comparison infographics can be particularly compelling for bloggers and product reviewers looking to reference your content.
Timeline Infographics
Timeline infographics present events or processes in chronological order. They are excellent for showing a company’s history, the evolution of a product, or the sequence of events in a particular field.
This type of infographic is highly shareable because it tells a story in an engaging and visually appealing format. It’s especially effective for industries like history, marketing, and innovation.
Geographic Infographics
Geographic infographics are centered around location-based data. They often use maps to illustrate trends, demographic information, or geographical comparisons.
These infographics are useful for industries such as travel, real estate, or political analysis.
They can also highlight regional statistics or global data and will likely attract backlinks from websites with a worldwide audience.
Is Infographic Link Building Challenging?
While infographic link building offers many benefits, it can also present several challenges that marketers must be aware of.
Below are some common hurdles you may face and tips for overcoming them-
Content Creation Challenges
Creating a high-quality infographic requires a balance of solid research, creativity, and design skills. The content must be both informative and visually appealing.
If your infographic lacks valuable data, it may fail to capture the attention of your audience and influencers.
Ensuring that your infographic is engaging and data-driven is crucial to its success.
Data Accuracy and Sources
Infographics rely heavily on data, so the accuracy and credibility of the information you present are paramount.
If your data is flawed or sourced from unreliable resources, it could undermine the infographic’s effectiveness and hurt your brand’s reputation.
To avoid this, always use reliable and up-to-date sources, and make sure to fact-check your information thoroughly.
Design and Visual Quality
A poorly designed infographic can detract from its value. Infographics need to be clear, visually appealing, and easy to understand.
Design challenges can include choosing the right-
- Color scheme
- Typography and,
- Layout
-to ensure that the infographic is not only attractive but also readable.
If design is not your strength, consider working with a professional designer to ensure your infographic meets high standards.
Outreach Efforts
Even if your infographic is outstanding, it’s only effective if it reaches the right people. Finding relevant websites, influencers, or bloggers willing to share and link back to your infographic can be time-consuming.
Outreach requires effort in-
- Finding the right contacts
- Crafting compelling emails and,
- Building relationships
Even the best infographic may not generate your desired backlinks without a strong outreach strategy.
Competition in Infographic Link Building
The infographic space is crowded, and standing out from the competition can be challenging. Many businesses are already using infographics as part of their content strategy.
Hence, you’ll need to create unique, high-quality, and innovative content to cut through the noise.
One way to overcome this challenge is by focusing on niche topics or presenting data in a completely new way.
Beginner’s Tips for Infographic Link Building
Infographic link building can be an excellent way to boost your website’s SEO and drive traffic. Still, as a beginner, it’s essential to approach this strategy carefully to maximize your results.
To get the most out of infographic link building, here are some valuable tips to keep in mind as you begin your journey-
Choose a Relevant and Engaging Topic
The success of your infographic starts with selecting a topic relevant to your audience.
Ideally, your topic should be something that is not only interesting but also valuable enough for others to want to link back to it.
- Start by researching trending topics in your niche.
- Then, review common questions your audience has.
- Look for data-rich subjects that can be transformed into infographics.
Tools like Google Trends and BuzzSumo can help identify popular topics.
Use Credible and High-Quality Data
Infographics are only as valuable as the data they present. Using unreliable or outdated data can undermine your efforts. Always source your data from credible and authoritative resources.
You can use government websites, industry reports, research papers, or case studies from reputable organizations.
Ensure you properly attribute your data sources, as this builds trust with your audience.
Focus on Simple, Clear Design
A common mistake for beginners is creating an infographic that is too cluttered or complex. Remember, the goal is to make the information easy to digest and share.
- Keep your design clean, use a logical flow, and avoid overloading the infographic with excessive text or too many elements.
- Prioritize clarity and simplicity. Use colors and visuals that complement the data.
- Also, make sure your infographic is mobile-friendly.
Optimize for Sharing and Embedding
For your infographic to generate backlinks, it must be easy for others to share and embed on their websites.
- Include an embed code with your infographic to encourage others to place it on their site while linking back to you.
- Additionally, optimize your infographic for social media platforms by making it easy to share across channels like Pinterest, Twitter, and Facebook.
Promote Your Infographic Effectively
Creating an infographic is just one part of the process; promoting it is equally important. Contact influencers, bloggers, and websites in your niche to inform them about your infographic.
Offering it as a resource can lead to valuable backlinks. Additionally, consider sharing your infographic-
- In relevant forums
- On social media,
- In email newsletters
-to increase its exposure.
Test and Analyze Your Results
Once your infographic is published and shared, it’s important to track its performance. Use tools like Google Analytics to monitor traffic and engagement generated by your infographic.
Pay attention to-
- How many backlinks it earns
- How often it’s shared, and
- Which platforms or websites are promoting it
Use this data to refine your approach for future infographic campaigns.
Step-by-Step In-Depth Guide for Infographic Link Building
The process of infographic link building requires a well-thought-out plan to ensure success.
Below is a step-by-step guide that will walk you through each phase of creating and promoting infographics for link building-
Step 1: Research Your Topic and Gather Data
The first step in any infographic link-building campaign is choosing a relevant, data-rich topic. Start by researching your target audience and identifying their pain points or interests.
- Focus on finding topics that are highly shareable and valuable in your niche.
- Look for trends, statistics, or questions that people are actively searching for, as these can serve as the foundation for your infographic.
Once you have your topic, gather reliable and credible data to support your content. Sources such as government websites, industry reports, academic studies, and trusted news outlets are excellent for providing solid data.
Ensure the data is current and relevant to your audience. Your infographic will be even more valuable if you can find unique insights or data not readily available elsewhere.
Step 2: Design the Infographic
Now that you have your data, it’s time to design the infographic. The design is crucial for the infographic’s success, so aim for a clean, simple, and visually appealing layout.
- Choose a color scheme that aligns with your brand and helps make the data easy to digest.
- Use clear headings, bullet points, icons, and charts to break down the information and guide the reader’s eye.
There are a variety of tools available for designing infographics, such as:
- Canva
- Piktochart
- Adobe Spark
-which allow you to create professional-looking graphics without needing advanced design skills.
Ensure the design is mobile-friendly, as many users will view your infographic on smartphones or tablets.
Step 3: Optimize the Infographic for SEO
An infographic needs to be optimized for search engines to increase its visibility.
- Begin by giving the image a descriptive, keyword-rich file name.
- Add alt text to the infographic with relevant keywords that describe the content.
This helps search engines understand what the infographic is about and makes it more likely to appear in search results.
- Also, consider embedding a link within the infographic to your website or a relevant landing page.
This will help drive traffic to your site and create backlinks from those who share or embed your infographic.
Step 4: Publish the Infographic on Your Website
Once your infographic is designed and optimized, it’s time to publish it on your website.
- Make sure it’s easily accessible to users, either by dedicating a page to the infographic or embedding it in a blog post or resource section.
- Include a brief description of the infographic to provide context, as well as a call-to-action encouraging visitors to share or embed it.
- Additionally, ensure that the page hosting your infographic is optimized for speed and user experience.
A fast-loading page will help retain visitors, while a cluttered page may discourage engagement.
Step 5: Outreach for Link Building
Outreach is a critical step in infographic link building. Start by identifying websites, bloggers, and influencers in your niche who would benefit from sharing or linking to your infographic.
- Consider websites that focus on topics related to your infographic and whose audience would find the content valuable.
- Once you’ve compiled a list of potential targets, craft a personalized outreach email offering your infographic as a resource.
Explain why it’s valuable to their audience and how they can embed it or share it with their readers.
Keep your email concise, respectful, and focused on the benefits they’ll receive by linking to your infographic.
It’s important to note that outreach requires patience, and responses may take time. Your initial email will often not get a response, so following up in a few days can help increase your chances of success.
We’ll go into more detail on outreach strategies in the next section of this blog.
Step 6: Track and Measure Success
After your infographics have been published and shared, it’s essential to track their performance and monitor your backlink profile.
Use tools like Google Analytics, Ahrefs, and Moz to monitor the generated traffic. Pay attention to referral traffic, engagement metrics, and which websites have linked back to your content.
Evaluating the success of your infographic will allow you to refine your strategy for future campaigns.
If the infographic performs well, you can repurpose it into different formats or update it with new data to keep it relevant.
Outreach Guide for Infographic Link Building
Once you’ve created a high-quality, engaging infographic, it’s time to get it in front of the right audience. However, outreach can be a time-consuming and delicate process, so it’s crucial to approach it strategically.
Here’s how to conduct effective outreach for your infographic link building campaign.
Identify Your Target Audience
The first step in the outreach process is identifying the right websites, bloggers, and influencers to find your infographic valuable.
Look for sites that cover topics related to your infographic’s content and have an audience interested in sharing your graphic.
Use tools like BuzzSumo or Google searches to find relevant content in your niche. Focus on authoritative sites with strong domain authority, as these links will have a greater impact on your SEO efforts.
Examples of Targets
- Bloggers who cover similar topics or niches
- Industry websites and magazines
- Influencers or thought leaders in your field
- Educational institutions or government websites, if applicable
- Websites with resource pages or link roundups
The key is to prioritize quality over quantity. Target sites with high engagement with their audience and a reputation for sharing valuable content.
Personalize Your Outreach
When reaching out to websites, it’s important to avoid generic outreach emails. Personalized emails are much more likely to get a response.
- Start by addressing the recipient by name and referencing specific content they’ve published that is relevant to your infographic.
- Let them know why your infographic would be a valuable addition to their website or article. Highlight how it complements their content and why it would benefit their readers.
- Make sure to explain what’s in it for them. It can be about providing extra value to their audience or enhancing their existing content with engaging visuals.
- Keep your message concise, polite, and focused on the benefits of linking to your infographic.
Leverage Social Proof and Relationships
Any existing relationships with website owners, influencers, or bloggers will be helpful here. Leverage these connections to improve your chances of success.
- If you’ve collaborated with someone before or if they’ve linked to your content in the past, reference that in your outreach email.
- Social proof (such as a mention of your work or positive testimonials) can go a long way in convincing someone to link back to your infographic.
- Additionally, connecting with influencers or websites on social media before you send your outreach emails can help establish rapport.
Engaging with their posts, sharing their content, or commenting thoughtfully can build goodwill. It can also increase the chances of your email getting noticed.
Follow-up with a Polite Reminder
It’s common for recipients to miss your initial outreach email, especially if they receive numerous similar requests.
- Send a polite follow-up email reminding them about your infographic after a few days or a week.
- Keep it friendly, professional, and short.
- To demonstrate its value, you can add any new information about how the infographic is performing (e.g., whether it’s been shared widely or received positive feedback).
Build Relationships, Not Just Links
While your immediate goal is to get backlinks, consider the long-term value of building relationships with the sites you reach out to.
Don’t be discouraged if a site refuses to link to your infographic. Instead, continue to nurture these relationships by engaging with their content and offering value in other ways.
Building lasting partnerships can lead to future link-building opportunities and potential collaborations.
If you’re looking to accelerate your infographic link-building efforts, RankPa, an experienced SEO agency, can help. Our SEO experts specialize in creating effective link-building strategies and outreach campaigns.
Conclusion
Outreach is a pivotal part of infographic link building. With a targeted, personalized strategy, you can secure valuable backlinks that will improve your site’s SEO.
While the process requires patience and persistence, the results can significantly enhance your search engine rankings and visibility.
Keep pushing forward; soon, you’ll reap the rewards of a well-executed infographic link-building strategy.
